Did you know the US uses 1.7 trillion gallons of water a year just for showering? The EPA estimates that showers comprise 17% of all residential water use.
The shower head in my master bath felt amazing. It had large holes and my house has fantastic water pressure, so there was a lot of water coming out. I figured that I could decrease the water flux by a significant amount without decreasing the experience.
Well, I picked up a new shower head, one that is EPA Watersense certified. It is supposed to offer the same performance, while decreasing water use by 30%. I take this to mean that a good shower is not simply defined by the amount of water, but by its velocity and how evenly it's distributed. When the flow is restricted on a regular shower head, the streams can be weak, and the shower experience sucks. In a water efficient shower head, the exit holes are smaller so the water exits at a higher velocity, mitigating this problem, so you don't end up like Jerry Seinfeld...
Anyway, I got the new shower head and decided to do a test in real life conditions. With both shower heads, I turned the water on full [note: my shower is either all on or all off, but the pressure does change depending upon how much hot/cold water is used so I was sure to use the same "temp" each time]. I measured the time for each shower head to fill up a 2 gallon bucket. Here are the results:
Old: 51 seconds
New: 77 seconds
This translates to 2.35 gallons/minute for the old shower head, and 1.56 gallons/minute for the new shower head. Success! This new shower head uses 34% less water! And it still feels great. It's a no brainer.
I imagine my typical shower to be 8 minutes long (I know, I know, but I love showers). So this shower head switch saves about 6 gallons per shower. Not too shabby. It's comparable to the amount saved by "letting it mellow."
Oh, and this also decreases by 34% the natural gas burned to heat the water. Bonus.

Sounds great. There are also some systems to recover much of the energy that goes down the drain that you may be curious to look into.
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